The Vision
The core essence of Blue Lagoon Skin Care lies in its dedication to clean beauty and environmental responsibility.
Inspired by the calm and restorative qualities of water, the goal was to create a brand identity that feels serene, luxurious, and authentic. Every element, from typography to color palette, needed to communicate purity while resonating with modern, eco-conscious consumers.
I envisioned a design that balances minimalism with organic warmth—evoking the feeling of a natural escape, where skincare becomes a ritual for relaxation and renewal.performance, and other advertising metrics to inform our marketing efforts.
I envisioned a design that balances minimalism with organic warmth—evoking the feeling of a natural escape, where skincare becomes a ritual for relaxation and renewal.performance, and other advertising metrics to inform our marketing efforts.
Packaging Design
For the packaging, I focused on tactile experiences and minimal visual clutter.
The design features:
– Subtle water-inspired textures printed on sustainable matte materials.
– Embossed logomarks that invite touch and add a premium feel.
– Thoughtful use of negative space, reinforcing a clean and calming aesthetic.
– Custom blue illustrations on the boxes that mimic abstract water ripples and organic flow, designed to evoke the feeling of calm and balance.
– Embossed logomarks that invite touch and add a premium feel.
– Thoughtful use of negative space, reinforcing a clean and calming aesthetic.
– Custom blue illustrations on the boxes that mimic abstract water ripples and organic flow, designed to evoke the feeling of calm and balance.
The illustration patterns in blue on the packaging were designed by me to highlight movement and harmony, capturing the essence of flowing water. This intentional use of abstract geometric lines creates a sense of structure while maintaining an organic feel.
In addition, the asterisk-inspired icon (“*”) was also created to serve as a versatile symbol for the brand. The starburst shape subtly references the purity of water droplets and the vitality of renewal, offering a recognizable and memorable visual cue.
Each product—from facial cleansers to hydrating serums—maintains visual consistency while clearly communicating its purpose and benefits. The inclusion of eco-friendly materials reflects the brand's commitment to sustainability.
Final Outcome
The result is a cohesive brand identity and packaging system that captures the essence of Blue Lagoon Skin Care.
The design speaks to individuals seeking high-quality, nature-inspired products that elevate their self-care rituals. By blending soft visuals with sustainable solutions, the brand feels both aspirational and grounded.
Reflections On The Project
This project allowed me to explore the intersection of beauty, nature, and design in a way that feels both creative and purposeful. It reinforced the importance of storytelling in branding—how visual elements can connect with audiences on an emotional level.
Working on Blue Lagoon Skin Care was a rewarding experience that aligned perfectly with my passion for crafting designs that inspire and elevate.
