Road Code

As a graphic designer at Road Code, I created visual content for digital, print, and branding. Collaborating with marketing and development teams, I ensured designs aligned with company goals and engaged the target audience, refining my skills while shaping the brand’s identity.

A platform looking to further the world of professional cycling

Road Code is a comprehensive platform dedicated to delivering all aspects of professional cycling. During my 18-month tenure at Immortal, one of my key responsibilities was overseeing this initiative. My work spanned across branding, content creation, marketing strategies and campaigns, as well as providing UI design support and more.

This included designing motion graphics, creating physical marketing materials, and developing campaign sites using WebFlow. As a graphic designer, I was responsible for maintaining a cohesive brand identity across all content.

Additionally, I leveraged campaign statistics, social media performance, and other advertising metrics to inform our marketing efforts.

Social Media Strategies

The social media content was strategically distributed across platforms such as Instagram, Discord, TikTok, X (formerly Twitter), and Facebook, with each channel targeting a specific age demographic.

– For example:

TikTok: Ages 15-25
Facebook: Ages 45-60+
X(Twitter): Ages 25-55
Instagram: Ages 18-40

Based on these demographics, the content was carefully tailored to suit the preferences and behaviours of each age group across the different platforms.

Marketing & Campaign Management at Road Code

During my time at Road Code, I played a key role in marketing, overseeing campaign production and execution. My responsibilities included supervising social media channels, managing newsletters, and tracking website activity to optimise engagement.

I worked closely with teams to create and implement strategic campaigns, ensuring consistency across all platforms. By analysing performance metrics, I fine-tuned content strategies to enhance reach and audience interaction.

Additionally, I played a crucial part in campaign control, making data-driven adjustments to maximise impact.

This experience strengthened my ability to manage digital marketing efforts efficiently while maintaining a strong brand presence.