Urban Energy, Bold Design
Cities pulse with movement, creativity, and culture—and I love capturing that energy in my designs. Whether it’s shaping dynamic brand identities, crafting immersive digital experiences, or creating visuals that transform public spaces, my work is all about bringing urban projects to life. From sleek, modern aesthetics to raw, street-inspired graphics, I aim to blend functionality with a sense of bold expression.
I’ve worked on branding for underground events, designed interactive web experiences for city-based initiatives, and developed packaging that feels at home in the hands of urban explorers. Every project is a chance to push boundaries—whether through color, typography, or unconventional layouts. Urban design isn’t just about aesthetics; it’s about telling stories that belong to the streets, the people, and the ever-evolving culture around us.
Branding That Moves With You
For an activewear brand like Urban Pulse, the identity needs to embody more than just performance—it has to reflect movement, grit, and the pulse of the city. The branding is built around raw energy, spontaneity, and community, mirroring the unpredictability of urban workouts and the high-intensity lifestyle of its wearers.
The design language is bold and unapologetic—strong typography, kinetic layouts, and a color palette inspired by cityscapes: deep asphalt grays, electric neons, and sharp contrast tones that reflect streetlights and fast-paced motion. The logo isn’t static; it adapts, stretches, and shifts, just like the athletes who wear it.
Every touchpoint reinforces the brand’s core philosophy: no limits, no routine, just movement. From the textured packaging that feels like city pavement to dynamic social media visuals that pulse with motion, the brand is more than apparel—it’s a movement. A call to those who refuse to stay still.
Urban Pulse isn’t just what you wear. It’s where you go, how you push, and the energy you bring.
Find Your Movement Campaign
No schedules. No fixed locations. Just a city-wide movement that unfolds in real time. Urban Pulse is launching an electrifying online and physical campaign, where bold visuals, secret coordinates, and pure adrenaline unite to create an experience like no other.
How It Works:
Each sport gets its own striking visual identity—gritty street runs, neon-lit night rides, rooftop workouts, and underground training sessions—all represented by dynamic images, sharp typography, and a distinct color-coded system. These images appear across social media, digital billboards, and wheat-pasted posters in the city, each one revealing a new set of coordinates.
The Challenge:
Spot the drop, decode the location, and show up. One day it’s a stair sprint in an abandoned parking garage, the next it’s a high-intensity rooftop session with the skyline as your backdrop. The only rule? Be ready to move.
Online Meets Reality:
A live interactive map on our website pulses with updates, dropping cryptic clues and real-time images from each event. Participants share their own experiences with #FindThePulse, turning the campaign into a living, breathing movement that spreads across the city.
This isn’t just about workouts—it’s about reclaiming urban spaces, building community, and feeling the raw energy of movement.
This isn’t just about workouts—it’s about reclaiming urban spaces, building community, and feeling the raw energy of movement.
