Designing a Fresh, Eco-Friendly New Year Campaign for AllMatters!
The challenge was to balance the freshness and positivity of the "New Year, New Me" messaging with the need to stay true to AllMatters' minimalist, eco-conscious branding.
My goal was to make sure the campaign was not only clear and engaging but also aligned with the brand’s identity while still giving a fresh take on the classic New Year sentiment.
I developed design solutions that incorporated subtle visual cues, empowering typography, and a color palette that reflected the brand’s tone, all while maintaining clarity and emphasizing the promotion.
The result was a campaign that resonated with the audience and communicated the sale effectively without losing the brand's voice.
Variation Testing
To ensure the campaign resonated with the target audience, I created three distinct concepts, each with unique design approaches. This allowed for testing and comparison to determine which concept performed the best in terms of engagement and conversion.
By exploring different visual styles, typography, and messaging, I was able to fine-tune the final design based on data-driven insights, ensuring the most effective solution was implemented for the campaign.
Concept No.1
Concept No.2
Concept No.3
Concept No.4 — Animated
